Hitachi Automotive Systems contributes to the promotion of motorsports as well as strives for further penetration of the Hitachi brand through its sponsorship of motorsports. Hitachi Automotive Systems has been a sponsor for the famed Team Penske in the IndyCar Series since 2012. Hitachi also has made a sponsorship agreement with the Japanese Super Formula Championship since 2014, as well as having a contract with Suzuka Circuit as a naming rights partner for the chicane inside the racing course.